Designed to de-risk launches and drive demand.
The challenge: A global dairy brand was gearing up to launch a new high-protein snack into the UK grocery market. But with the protein space more crowded than ever, they needed to understand what really drives decisions in-aisle. Who's buying protein? What messages break through? And how do you stand out in the chillers?
Our solution: We combined in-store and in-home insight: digital ethnography, shopper intercepts, and online quant to decode how people navigate the category and how decisions are actually made. We looked beyond claims and formats to uncover the emotional and behavioural drivers that shape real-world choices.
Our discoveries: Protein signals progress - but few shoppers read the label. Credibility, clarity and visual speed all matter. We uncovered five distinct shopper mindsets, each with unique drivers. Our client's brand portability played well across audiences - but the real unlock was positioning it as smart, everyday fuel: quick, credible, and easy to slot into life.
What it enabled: The team walked away with a shopper playbook that shaped packaging, claims, shelf strategy and comms - building a launch plan grounded in real behaviour, not assumptions.
Want to win in the aisles without shouting?
Refreshing a Classic Without Losing Its Soul
A global beer brand needed to modernise one of its core SKUs - still a major volume driver, but seen as dated by younger drinkers.
We tested three design routes using a hybrid approach - combining quant diagnostics with layered qualitative insight. The result? A recommended blend of two designs, tailored by SKU, grounded in how people really felt and shopped.
Want insight that goes beyond a simple A/B?
Prioritising What Works
Fourteen NPD concepts. One overstretched team. Zero time to waste.
We helped a major bakery brand make the hard calls - testing ideas for reach, distinctiveness, appeal and commercial upside. This wasn't just idea ranking. It was idea activation.
The team walked away with three high-potential launches, a tight retail story, and a sell-in strategy grounded in real consumer appetite.
Too many ideas, not enough clarity?